Work and Money
Can sales professionals do their job well without pressuring customers?
English translation draft · Based on the Chinese article. This is not a word-for-word translation approved by Master Shengyuan.
Yes. Understanding customers’ needs and helping them select suitable options is professional work; it does not require chasing them to buy. If you think only about your remaining sales target, excessive desire can make the customer feel pressured and want to keep away.
Dao Shun described a friend in insurance who first learns the customer’s needs, presents several options, and explains their differences, including what need not be bought and where money can be saved. After the introduction, this friend does not keep pushing. Dao Shun observed that the friend’s sales were very good. This illustrates attention to customers’ needs, not a guarantee that avoiding pressure always produces the highest sales.